St. Felix Centre is a registered charity in downtown Toronto, providing compassionate services to marginalized individuals experiencing homelessness, food insecurity, and mental health challenges. Their services include a 24-Hour Respite Program, Community Meals, St. Felix House (transitional home for women), casework, and pet support through P.A.W.S. Their target audience is vulnerable populations in Toronto. The unique selling proposition is being 100% pet-friendly, allowing individuals to keep their pets while accessing services, and offering a low-barrier, inclusive environment that respects all faiths, genders, cultures, and abilities[1][2][3][4].