Star Health and Allied Insurance Co. Ltd is an Indian health insurance company based in Chennai. It offers health, personal accident, and overseas travel insurance, with a strong presence in bancassurance[1]. The company provides a wide range of health insurance plans for individuals, families, and corporate employees, including coverage for pre-existing diseases and maternity benefits[3]. Its unique selling proposition is the extensive network of over 14,000 hospitals offering cashless treatment, making it a preferred choice for those seeking hassle-free medical care[3]. The target audience includes individuals and families seeking comprehensive health insurance coverage.