Star Union Dai-ichi Life Insurance Company Limited is a joint venture between Bank of India, Union Bank of India, and Dai-ichi Life of Japan. It offers a range of life insurance products, including term plans, child plans, unit-linked insurance plans, and pension plans[1][4]. The company targets a broad audience across India, leveraging over 19,000 bank branches[2]. Its unique selling proposition is its extensive distribution network and the backing of prominent financial institutions, providing customers with reliable and accessible insurance solutions[2][3].