State Farm is a leading U.S. insurance and financial services provider, founded in 1922. It offers a wide range of products including auto, home, life, health, and business insurance, along with banking and investment services[1][3]. The company targets a broad audience, including individuals and businesses. State Farm's unique selling proposition is its "good neighbor" approach, emphasizing customer support and accessibility through its extensive network of exclusive agents[1][2]. This approach positions State Farm as a reliable and personalized service provider, enhancing customer trust and loyalty.