State Trustees Limited is a Victorian government-backed company providing financial and legal services, including will preparation, powers of attorney, deceased estate administration, trusts, and financial administration[1][3]. Their target audience is Victorians, particularly those needing assistance with estate planning and management[3]. The unique selling proposition is their comprehensive expertise and enduring accountability, offering peace of mind through diligent care and a long history of service[3]. State Trustees emphasizes trust and reliability, making them a preferred choice for Victorians at important life moments[3].