The Steel Manufacturers Association (SMA) is the largest steel association in America, primarily representing the electric arc furnace (EAF) steel industry. It consists of 36 North American companies operating 130 steel plants, employing about 40,000 people[1][4]. SMA offers advocacy, industry insights, and networking opportunities to its members. Its target audience includes steel producers and suppliers. The unique selling proposition is its focus on EAF steel, which is highlighted as economical, safe, and environmentally friendly[4]. SMA's services aim to improve business conditions for its members through policy advocacy and industry support[3][4].