Step is a financial technology company offering banking services designed for young adults. It provides a free FDIC-insured bank account, a Visa card for credit building, and features like unlimited cashback and a high savings rate. Step targets Gen Z and young adults, aiming to reduce banking fees and improve financial literacy. Its unique selling proposition is offering fee-free banking products with rewards, such as up to 8% cashback, and a focus on building credit and financial independence for the next generation[1][3][5].