Sterling Capital Management LLC is an asset management firm headquartered in Charlotte, NC. It offers investment advisory services through mutual funds, separately managed accounts, model portfolios, and other commingled vehicles, providing fixed income, active equity, and multi-asset solutions[1][3]. The target audience includes institutional and individual investors. Sterling's unique selling proposition is its commitment to delivering long-term consistent investment performance and exceptional client service, emphasizing a risk management process and objectives-based investment strategies[5]. As of 2024, it became a subsidiary of Guardian Capital Group Limited[1].