Stifel Financial Corp. is a multinational financial services company offering securities brokerage, investment banking, wealth management, and retail banking services. It serves individuals, corporations, and municipalities across North America and Europe. Key services include equity and fixed income research, institutional sales and trading, and financial planning. The target audience includes high-net-worth individuals and institutional clients. Stifel's unique selling proposition is its diversified business model, combining wealth management with institutional services, allowing for comprehensive financial solutions under one umbrella. This integration provides clients with a wide range of financial services tailored to their specific needs.