STRATA Trust Company is a self-directed IRA custodian specializing in alternative investments. They offer administrative and custody services for Traditional, Roth, SEP, and SIMPLE IRAs, allowing investments in real estate, private equity, crowdfunding, and precious metals[1][3]. Their target audience includes individual investors and financial advisors seeking diverse retirement investment options[2]. The unique selling proposition is their ability to facilitate a wide range of alternative investments within IRAs, combined with competitive fees and an experienced management team[3].