Summerland Credit Union is a community-focused financial institution founded in 1944, serving Summerland and surrounding areas. It offers personal and business banking services, including loans, savings, and investments. The target audience includes local residents and businesses. The unique selling proposition is its cooperative model, where profits benefit members rather than external shareholders, providing fairer fees and improved services. It is recognized as a Living Wage Employer, supporting local community funds and emphasizing sound financial management principles[1][5].