Summit Credit Union is a member-owned financial cooperative based in Wisconsin, offering a range of financial services including student loans, loan refinancing, and online banking[1][2]. They focus on empowering members to improve their financial well-being by providing honest advice and real solutions[3][4]. Their target audience is anyone seeking financial services, with membership available to all[4]. The unique selling proposition is their not-for-profit model, where profits are returned to members, and their commitment to building relationships rather than selling products[3][4].