Sun Finance is a Latvian fintech company operating an online and mobile lending marketplace. It offers services like micro loans, personal loans, and consumer loans across Europe, Asia, Latin America, and Africa[1][5]. The company uses advanced data science and risk technologies to assess client risk[3]. Its unique selling proposition is the use of technologies like Amazon Rekognition for streamlined identity verification, enhancing financial inclusion and reducing fraud[5]. The target audience includes individuals and small businesses seeking accessible financial services, particularly in underfinanced regions[5].