SunLife is a UK-based financial services company founded in 1810, specializing in services for people aged 50 and over. They offer over 50s life insurance, equity release, and previously provided funeral plans. Their target audience is older adults seeking financial security and planning. The unique selling proposition is their ability to offer life insurance without medical examinations, making it accessible to a broader audience. SunLife is part of the Phoenix Group and is regulated by the Financial Conduct Authority[1][3].