Sunmark Credit Union is a financial institution serving the New York Capital Region. It offers personal banking services such as savings accounts, checking, debit and credit cards, online banking, and financial education tools[4]. Sunmark targets individuals living or working in specific counties, including Albany, Columbia, and Westchester[4]. Its unique selling proposition is a commitment to improving members' financial well-being through high savings rates, low loan rates, and low-cost services[3]. Sunmark also emphasizes security and fraud protection through its Risk Central initiative[5].