Sunway Group is a Malaysian conglomerate offering diverse services across real estate, construction, hospitality, retail, leisure, healthcare, education, and more. They operate in over 50 locations worldwide, focusing on sustainable development and community integration. Their target audience includes consumers seeking integrated living environments, businesses, and students. The unique selling proposition is their Build-Own-Operate model, which emphasizes sustainability and community engagement, aligning with the United Nations Sustainable Development Goals. This approach sets them apart as a socially responsible business leader in Southeast Asia.