SureCo is a health insurance company based in Santa Ana, California, focused on improving healthcare for working Americans through the Affordable Care Act (ACA) and Individual Coverage Health Reimbursement Arrangements (ICHRA). They offer a platform providing access to over 5,000 health plans from 140+ carriers, targeting employers and individuals seeking affordable, customizable health benefits. Their unique selling proposition is leveraging ICHRA to reduce costs for employers while enhancing employee health benefits, as seen in cases like Anuvu saving $1 million annually[1][4]. Their target audience includes small to large businesses and individual consumers.