SurePay is a financial technology company based in Utrecht, Netherlands. It specializes in enhancing payment security and efficiency by offering services like IBAN-Name Check and Confirmation of Payee. These services verify the match between account numbers and names to prevent fraud and misdirected payments. SurePay's target audience includes banks, corporates, and various organizations across Europe. Its unique selling proposition is its robust verification solutions that help comply with regulatory requirements, such as the upcoming Instant Payment regulations in Europe, while minimizing fraud risks like authorized push payment scams[1][2][5].