Surf Life Saving Australia (SLSA) is a not-for-profit organization dedicated to promoting water safety and providing surf rescue services across Australia's coastline. SLSA offers services such as beach patrols, education, training, and public safety campaigns. Their target audience includes beachgoers and communities nationwide. The unique selling proposition is their extensive network of volunteer lifesavers and comprehensive water safety initiatives, aiming for zero preventable drowning deaths. SLSA also operates the largest lifeguard service in Australia and engages in international development projects[1][3].