Swan is a Banking-as-a-Service (BaaS) company that simplifies the integration of banking features into products via easy-to-use APIs. Founded in 2019, Swan enables companies to embed services like accounts, cards, and payments quickly and cost-effectively, with a focus on European markets. Their unique selling proposition is the ability to provide a seamless, white-labeled experience while handling payment and fraud risks, allowing partners to go to market rapidly without regulatory hurdles. Swan's target audience includes fintech companies and businesses seeking to integrate banking services into their products.