Swanston Labs is a division of the Swanston Organization, founded in 2023 by Andre Swanston. It focuses on creating data-driven solutions at the intersection of media, entertainment, technology, and commerce, aiming to disrupt the global leisure economy. Swanston Labs develops and acquires startups, providing them with capital and support. Their target audience includes content creators, distributors, and consumers in the entertainment sector. The unique selling proposition is their comprehensive approach to monetization inefficiencies, leveraging technology to enhance engagement and value across entertainment experiences.