Swapi is a company based in Fyfield, GB, that specializes in customer loyalty management and optimization. It offers a mobile application allowing users to add loyalty cards to a digital wallet and convert rewards between brands into Swapi Points. The platform also provides promotional services for businesses. Swapi's target audience includes consumers seeking to maximize loyalty rewards and businesses looking to enhance customer engagement. The unique selling proposition is the ability to swap loyalty rewards across different brands, offering flexibility and convenience to users. This approach simplifies loyalty program management for both consumers and businesses[1][3].