Swedbank is a Nordic-Baltic banking group offering retail banking, asset management, and financial services. It serves 7.4 million private and 553,000 corporate customers across Sweden, Estonia, Latvia, and Lithuania[2][3]. Services include loans, payments, and savings, with a strong digital presence[5]. Swedbank's unique selling proposition is its deep roots in local savings bank traditions and a commitment to sustainable financial development, making it a trusted partner in its home markets[4][5]. Its target audience includes individuals and businesses seeking reliable banking solutions with a focus on community involvement.