Swedbank Estonia (Swedbank AS) is a leading financial institution in Estonia, offering a wide range of financial services to both private individuals and businesses. It serves over 960,000 private and 130,000 business customers, providing services like retail banking, asset management, and financial advice[1][4]. The target audience includes small- and medium-sized companies and private individuals in Estonia and the Baltic region. The unique selling proposition is its strong presence and customer relationships in the region, facilitating entrepreneurial growth and societal development[2][3].