SWIG Finance is a not-for-profit company providing financial support to SMEs and start-ups in the South West. They offer Start Up Loans (500-25,000) and Business Loans (25,001-250,000), focusing on potential rather than collateral. Their unique selling proposition is making lending decisions based on human judgment, not algorithms, allowing them to support businesses that mainstream lenders often reject. Their target audience includes underserved small businesses and start-ups needing working capital, equipment purchases, or expansion funding. SWIG Finance aims to create a balanced financial ecosystem by empowering these businesses to grow and contribute to local economic development[1][2][3].