Swiss Circle AG operates as a network and marketing organization for the Swiss real estate industry. It connects professionals through exclusive networking events and represents Swiss delegations at international real estate fairs. The company supports innovators and startups, offering visibility, awareness, networking, and branding opportunities. Its target audience includes real estate decision-makers and businesses. The unique selling proposition (USP) is its ability to facilitate personal connections and networking, as encapsulated by the motto "You can't e-mail a handshake," emphasizing the value of in-person interactions in the industry[1][3][4].