symplr specializes in healthcare governance, risk management, and compliance, offering cloud-based solutions for provider data management, workforce management, compliance, quality and safety, contract management, and spend management[1][5]. Their target audience is the healthcare industry, with a focus on improving operational efficiency and patient care[2][5]. Unique Selling Proposition (USP): symplr's singular focus on healthcare allows them to tailor solutions to the industry's unique challenges, enhancing efficiency and compliance while reducing administrative burdens[2][5]. This focus earns them recognition as a leader in healthcare operations software[3][5].