Synchrony Financial is a consumer financial services company offering a range of products including private label credit cards, co-branded credit cards, promotional financing, and FDIC-insured savings products through Synchrony Bank. They partner with retailers across various industries like retail, health, and automotive to provide financing solutions. Their target audience includes consumers and businesses seeking financial flexibility. Synchrony's unique selling proposition is its comprehensive suite of digitally-enabled financial products and its position as the largest provider of private label credit cards in the U.S., enhancing customer engagement and loyalty for its partners[1][3][5].