Synex Performance d'affaires is a financial holding company focused on acquiring and supporting independent insurance firms in Canada and internationally. It operates through two main divisions: Synex Assurance (general insurance) and Synex Solutions Collectives (group insurance). Synex provides its member firms with access to major insurers, financial resources, and operational support, allowing them to maintain their independence and local presence while benefiting from a world-class brand. The target audience includes entrepreneurs and clients seeking comprehensive insurance services. The unique selling proposition is giving control back to independent entrepreneurs while offering a wide range of products and services[1][2][3].