Synnex Australia is a leading ICT distributor providing hardware, software, licensing, and cloud solutions to over 7,000 resellers and major national retailers across Australia and New Zealand[1][5]. Their services include cloud automation platforms, managed services finance, and partnerships with global brands like Google and Microsoft[3]. The target audience includes SMBs, system integrators, and enterprise resellers. The unique selling proposition is their comprehensive channel-focused approach, offering integrated platforms for provisioning and managing cloud services, enabling partners to build recurring business models[2][3].