T. Rowe Price is a global investment management firm offering funds, subadvisory services, separate account management, and retirement plans. They serve individuals, institutions, and financial intermediaries worldwide. Their services include active equity, fixed income, and multi-asset strategies. The target audience includes leading corporations, public retirement plans, foundations, and sovereign entities. The unique selling proposition is their focus on active management, long-term investment strategies, and a commitment to putting clients' interests first, backed by a robust research platform and collaborative culture[1][3].