Taiwan Excellence EN is part of the broader Taiwan Excellence initiative, which promotes innovative Taiwanese products globally. It focuses on showcasing cutting-edge technology and design from Taiwan, highlighting products that excel in R&D, design, quality, and marketing. The target audience includes business leaders and consumers interested in innovative products. The unique selling proposition (USP) is the rigorous selection process that ensures only the most innovative and high-quality Taiwanese products are promoted, enhancing the global image of "Made in Taiwan" products[1][3][5]. Services include product promotion and international market access facilitation[1][3].