TAJBank Ltd is a non-interest bank in Nigeria, offering Islamic and ethical conventional banking services. It focuses on digital banking and innovative solutions to enhance customer experience. Services include deposit accounts, financing, and investments. The target audience is diverse, with a focus on those seeking ethical banking options. The unique selling proposition (USP) is its commitment to ethical banking practices, leveraging technology to provide accessible and innovative financial solutions, aiming to be a leading African financial institution[1].