TAL Australia is a leading life insurance specialist, part of the Dai-ichi Life Group. They offer life insurance, income protection, TPD, and critical illness cover directly to consumers, through financial advisers, and via superannuation schemes. Their target audience includes individuals and families seeking financial security. TAL's unique selling proposition is its ability to provide tailored insurance solutions, emphasizing protection for people rather than possessions, with a focus on customer-centric services and efficient underwriting processes. They serve over 5 million customers, positioning themselves as a trusted partner in life insurance.