Tamweel Aloula, established in 2006, is a Saudi-based financial services company providing innovative, Sharia-compliant financing solutions. It offers services like auto lease financing, personal financing, and productive assets financing for consumers and SMEs[3][4]. The company targets a wide range of society segments, focusing on digital transformation to provide accessible financial solutions[4]. Its unique selling proposition is offering convenient, value-added services without the need for branch visits, emphasizing flexibility and customer trust[2][3].