Target Australia is a department store chain owned by Wesfarmers, offering a diverse range of products including clothing, cosmetics, homewares, and electronics. They operate both in-store and online, serving metropolitan and regional communities across Australia. Their target audience includes families and individuals seeking affordable, fashionable products. The unique selling proposition is providing stylish, value-for-money products with a focus on quality and convenience. Target Australia aims to differentiate itself as a mid-tier retailer, competing with fast fashion brands while maintaining a strong presence in the Australian retail market[1][3][4].