Tarion is a not-for-profit organization established in 1976 by the Ontario government to administer the province's new home warranty program. It protects new home buyers by ensuring they receive the warranty coverage they are entitled to. Services include guiding homeowners through warranty claims, educating them on their rights, and resolving disputes. The target audience is new home buyers and owners in Ontario. Unique Selling Proposition (USP): Comprehensive warranty coverage and consumer protection, making it mandatory for all new homes built in Ontario to have a warranty, providing peace of mind for homeowners.