Taspen Life is a life insurance company established in 2014 as a subsidiary of PT TASPEN (Persero). It offers various life insurance products, including group and individual policies, focusing on protection, future planning, education funds, and critical illness coverage. Their target audience includes civil servants, government institutions, state-owned enterprises, and private companies. Unique Selling Proposition (USP): Taspen Life emphasizes trust, quality services, and innovative digital solutions like the My Taspen Life app and integrated claims services, positioning itself as a reliable choice for those seeking comprehensive life insurance solutions in Indonesia[1].