tastytrade is a US-based brokerage firm specializing in options trading, founded in 2011 by Tom Sosnoff. It offers a platform for self-directed investors, providing educational content, live market analysis, and trading tools. Services include brokerage services through tastyworks, futures trading via The Small Exchange, and financial education. The target audience is active traders seeking to manage their investments. The unique selling proposition is its focus on empowering individual investors with innovative educational content and trading strategies, making it a leader in options trading platforms[1][2][3][5].