Tataki Auckland Unlimited is Auckland's economic and cultural agency, enhancing the city's vibrancy and appeal. It offers management of major assets like the Auckland Zoo, Art Gallery, and stadiums, while supporting local businesses and innovation. The target audience includes residents, visitors, and businesses. The unique selling proposition is its comprehensive approach to cultural, social, and economic development, fostering partnerships and investment to make Auckland a desirable destination. It delivers coordinated programs to maximize benefits for Aucklanders and visitors alike[1][2][5].