The Tax Practitioners Board (TPB) is a national regulatory body responsible for registering and overseeing tax practitioners in Australia, including tax agents, BAS agents, and tax (financial) advisers. It ensures compliance with the Tax Agent Services Act 2009 and enforces professional standards. The TPB's services include registration, regulation, and education for practitioners. Its target audience is tax professionals and consumers seeking assurance of professional standards. The unique selling proposition is its role in protecting consumers by ensuring that tax practitioners meet high professional standards, thereby enhancing trust and reliability in the tax industry.