TBC Bank is a leading Georgian financial institution offering retail, micro, small, and medium-sized enterprises (MSME), and corporate banking services. It provides a range of products including insurance through TBC Insurance and leasing via TBC Leasing. The bank focuses on digital innovation, evident in its cross-border digital banking platform, Space International. TBC Bank targets both individual and business clients in Georgia and Uzbekistan. Its unique selling proposition lies in its integration of banking and insurance services, along with a strong emphasis on digital transformation and customer experience. This synergy enhances customer loyalty and supports economic growth in its regions.