TBC Insurance is a leading bancassurance provider in Georgia, operating as a subsidiary of TBC Bank. It offers both retail and corporate insurance services in non-health and health segments. TBC Insurance integrates its services with banking products, enhancing customer value and loyalty. The company targets a wide audience, including individuals and businesses across Georgia. Its unique selling proposition is the synergy with TBC Bank, allowing for comprehensive financial solutions and a strong network presence, which fosters customer loyalty and growth[1].