Teddykompaniet i Bastad AB designs, manufactures, and sells soft toys and baby products to retailers across Europe and globally[3]. Their products include high-quality teddy bears and other plush toys, emphasizing safety and unique Scandinavian design[5]. The company's target audience is primarily parents and children. Their unique selling proposition (USP) is the focus on high-quality, secure products with distinctive designs, such as the Diinglisar brand, which provides a sense of security for babies[4]. Teddykompaniet is known for its commitment to quality and safety, making it a trusted brand in the soft toy industry.