Telcell is a leading payment settlement company in Armenia, founded in 2007. It offers a wide range of financial services, including payment terminals, the Telcell Wallet app for electronic payments, and a digital Visa card. Telcell's services cater to both individuals and businesses, facilitating transactions for over 450 service providers. The company's unique selling proposition is its innovative and accessible financial solutions, allowing users to manage transactions easily through its app and terminals. Its target audience includes the general public and businesses in Armenia, aiming to enhance financial literacy and accessibility.