Telesure Investment Holdings (TIH) is a South African holding company for leading financial service providers. It offers a range of insurance services through brands like Auto & General, Budget Insurance, and Dial Direct, along with health insurance and financial comparison platforms[1][3][5]. TIH targets a broad audience seeking financial protection and peace of mind. Its unique selling proposition is customer-focused innovation and service excellence, leveraging technology to enhance customer experiences[3][5]. TIH is owned by BHL (SA) Holdings Limited and operates as a licensed controlling company[1][5].