Tempcover is the UK's largest short-term insurance provider, offering flexible cover from 1 hour to 28 days for cars, vans, and motorbikes. Their services cater to various needs, such as borrowing vehicles, test drives, and learner practice. The target audience includes drivers aged 17-78 seeking temporary insurance without long-term commitments. Tempcover's unique selling proposition is its quick, easy, and customizable insurance process, ensuring comprehensive cover without affecting existing policies or no claims discounts. This flexibility and convenience make them a preferred choice for temporary insurance needs.