TEN31 Bank AG, formerly WEG Bank AG, specializes in property management and modern payment solutions for the housing industry. They offer services like construction loans and financing for housing owner associations (HOAs). Their target audience is primarily HOAs. The unique selling proposition (USP) is their expertise in both property management and financial services, making them a one-stop solution for HOAs. They emphasize personal service and hands-on customer communication, positioning themselves as a specialist bank "from the housing industry, for the housing industry" [1][2].