TENCU is a credit union offering personalized financial solutions across Middle and Eastern Tennessee. Their services include checking and savings accounts, auto and personal loans, mortgages, credit and debit cards, online and mobile banking, and financial planning[3][5]. The target audience is individuals seeking community-focused banking with a wide range of financial tools. TENCU's unique selling proposition is its commitment to traditional credit union values combined with innovative technology, providing an exceptional member experience while prioritizing community involvement and financial education[3][4].