The Tennessee Bankers Association (TBA) is a trade association that serves the state's banks, thrift institutions, and trust companies. It offers advocacy, education, and networking opportunities through events like the TBA Annual Meeting and banking schools. TBA also provides insurance services via Financial Products and Services, Inc., and compliance support through partnerships. The target audience includes Tennessee financial institutions and associate members. The unique selling proposition is its comprehensive support system, combining legislative advocacy with educational resources, making it a trusted voice for the banking industry in Tennessee[1][2][3].